Modern Marketing for Small Businesses

​Do you catch yourself putting marketing on the back burner until you are scrambling to post something at the last minute?

​Modern Marketing for Small Businesses is a practical workshop designed to help business owners create stronger content, build an engaged audience, and develop a marketing process they can actually maintain.

​Led by Conductor Marketing and Communications Manager Kate Loughridge, the workshop will break down the strategies and processes she uses to plan, create, and manage content with intention. You’ll learn how to plan ahead, organize your ideas, and avoid rushed, low-quality content that does not support your business goals.

​We’ll also cover which metrics are worth tracking, how to use performance data to adjust your strategy, and the tools that can make planning, creating, scheduling, and managing content smoother and more efficient. You’ll leave with practical ideas and a repeatable process for marketing your business more consistently and effectively.