Video Content 101

Video Content 101 at the College of Business in room 311 with Paul Rasmussen, Senior Videography Specialist at Dave Creek Media.

Whether you’re using professional gear or just the camera on your phone, great video content starts with understanding the fundamentals. In this hands-on, beginner-friendly workshop, Paul Rasmussen will walk you through the building blocks of strong video, from exposure and lighting to sound design, storytelling, and consistency.

You’ll learn how to take control of your camera, create content that feels intentional, and overcome the perfectionism that keeps so many creators from hitting “publish.” Paul will break down concepts in a practical, approachable way so you can start creating better videos immediately.

What we’ll cover:

• The Exposure Triangle: how cameras actually capture light
• How sound design + music create emotion
• Why barriers to entry are basically zero
• Why consistency beats perfection — every time
• How to start publishing content today and build a real body of work

If you’ve been wanting to level up your video skills, strengthen your brand visuals, or just feel more confident behind the camera, this is the place to start.